Wednesday, December 23, 2009

California Consumer Confidence Rises In Fourth Quarter

The Anderson Center’s California Composite Index of Consumer Confidence increased in the fourth quarter of 2009 to a reading of 76.3 compared with 69.2 in the third-quarter. An index level lower than 100 reflects a higher percentage of pessimistic consumers compared with those who are optimistic.

The California Composite Index is generated based on three indices. All three components of the composite index-- consumers’ outlook on current economic conditions, consumers’ outlook on future economic conditions, and an index measuring consumers’ future spending plan--increased in the fourth quarter compared with the third quarter of 2009.

The index measuring current economic conditions increased by 14.2 points to 53.8 in the fourth quarter from 39.6 in the third quarter; the index measuring future economic conditions rose from a reading of 97.7 in the third quarter to 99.7 in the fourth quarter; and the index measuring consumers’ planned spending on big-ticket items increased to 74.7 in the fourth quarter from 71.7 in the third quarter of 2009.


Source: Anderson Center for Economic Research

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