Friday, September 3, 2010

California Consumer Confidence Rises in August

The California Composite Index of Consumer Confidence increased to 84.2 in August, slightly higher than the May reading of 82.7, according to a survey conducted by the Anderson Center for Economic Research at Chapman University. An index level lower than 100 reflects a higher percentage of pessimistic consumers compared with those who are optimistic. The Chapman Survey contrasted with a similar survey conducted by the University of Michigan, which showed that consumer confidence at the national level had a lower reading in August than May.

The index measuring consumers’ spending plans on big-ticket items improved to 77 in August, while the index measuring current economic conditions increased to 71.9. The index measuring future economic conditions showed a decline to 100.1 in August from a reading of 105.1 in May.

Source: Chapman University

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